C2C Case Study: Tanya Edgar (Leadership Coach)
From side hustle to £20,000 months
Tanya quit her job with a mortgage to pay + a small runway.
Now she's running a full-time group programme...
(and she's still doing the school run)
The scrappy startup
Tanya had been coaching for nearly 7 years before she found C2C. And she squeezed all of it in around a full-time job.
She had clients. But they were few + far between...
Then work stopped going the way she wanted, so she handed in her notice. With kids to feed + a mortgage to pay, it was do or die...
She needed a plan she didn't have time to build on her own.
Investing in C2C was me backing myself for the first time...
If I could write down on a piece of paper everything that I need, C2C ticks all of the boxes
She nearly signed with someone else
Tanya was just about to join another programme. Then she stumbled across Chris, binged his stuff + booked a call (purely to do her due diligence).
Halfway through, she had to leave the room to check her gut.
She came back + paid in full, right there on the call.
A slow start that stacked up fast
Tanya's breakthrough was a single day where she signed multiple clients + realised she could actually make serious money from coaching.
Her question changed from "can I do this?" to "can I do this every week?"
With support from C2C, she gradually increased her leadership coaching fee by 10x as her confidence + reputation grew.
Then people started coming to her.
Instead of always having to chase the next client, she started receiving messages from people asking about her coaching.
Don't take our word for it. Take hers.
Her side hustle became the main thing
Tanya had wanted to launch a group programme for years.
Once her business felt financially secure, we talked about what came next...
At the start of the year, she went all in. Today, she's got 21 clients, she's stopped taking on new 1:1 leadership clients + she's brought in a community coach to help support delivery.
Her most recent sign-up landed while she was sat on a C2C group call.
group clients
Tanya at C2C LiveShe tried to leave
About a year in, Tanya told Chris straight: she'd been shopping around.
She wanted to find out if there were other places she could grow her business.
She tried other programmes + joined a couple of UK 'freelancer' communities.
And she couldn't find anything close to C2C.
So instead of leaving, she kept renewing with us...
I can confirm the grass isn't greener... I didn't find anywhere that was even close
And she built it around her kids
Tanya's still basically a one-person team, with some help delivering her group programme.
She still does the school run.
And right before this interview, she'd spent 3 relatively quiet weeks over Easter with her kids, doing the bare minimum in the business.
A few years ago, she thought making this kind of money meant working 70 hours a week + sacrificing time with her family.
Now she's built a business that works around her life. Not the other way around.
I thought that was only possible if you didn't have any kids and you worked 70 hours a week
She's not stopping at £20k
During a C2C call on leadership, Tanya crafted her vision...
people positively impacted by high quality coaching
"You don't get anywhere without taking risks. And as risks come, C2C is the least risky thing you could do for your business"
Next year, this page could be about you.
C2C is a 9-month mentorship programme for established coaches, consultants + solo founders who want to add their next £8k+/month without working every hour.
You bring the clients you've already got + a bias towards action.
We'll help you build the rest.
