From £12k months to £30k months
Samantha's accounting firm was doing well, but she was winging the marketing. 6 months after joining C2C, she'd more than doubled her monthly revenue.
Too scared to be herself
Samantha's been running her accounting firm for 4 years. She's always been determined, and the business was taking around £12,000 a month.
She knew marketing was what would grow it. But she'd never had a clue about sales or marketing, so she was winging it.
She'd been dabbling on LinkedIn for a couple of years, posting here and there. She'd look at the people posting every day + getting loads of engagement, and think she could never be like that.
She didn't think she was interesting enough.
She watched Chris at Accountex
Samantha saw Chris speaking at Accountex. He was talking about LinkedIn + growing on social media, which was exactly what she needed to hear.
She spoke to Chris on the day, then jumped on a call with Katie from our team.
The money wasn't the worry. She knew she had to invest to grow. Her only concern was that, after a few years in business, it might be too basic for her.
It wasn't. She spent her first 2 weeks watching the course every night, for hours.
You just spoke in a language that was just exactly what I needed to hear at that point in time
3 posts changed everything
Right at the start of C2C, there's a 3-day challenge: write 3 posts + put them out there.
It isn't about likes. It's about committing to something + not being scared of what happens next.
That's where Samantha's mindset flipped. Now, if a post makes her a bit nervous, she knows it's probably a good one. The people who love it are her clients, and the people who don't were never going to buy.
She stopped playing by the rule book + started being herself.
As long as you can just post without caring, that's actually the point that you start developing yourself
£30,000 in a single month
When Samantha joined C2C, she was taking around £12,000 a month. That January, she did £30,000.
Now she gets to be picky
When Samantha started out, she said yes to anyone. Clients who paid very little, clients who were rude, clients with messy files who never got back to her.
Inside C2C, she learned to put real value into her offer + charge what she's worth.
Now there's so much demand that she's letting go of the clients she doesn't enjoy working with.
She doesn't have to say yes to everybody anymore.
We're not going to have crappy clients anymore. Only the best ones
Practically part-time
Before, most of the money Samantha made went straight back into the business.
Now there's enough left over for family holidays. And bigger months mean she can bring in more staff + step back from the day-to-day.
She's got 2 little ones, and spending more time with them was always the end goal.
4 years in, she's practically working part-time.
I've got a successful business and I can actually spend time with my children. I feel incredibly proud
The road to £1 million
She's using the 3-month pause to scale properly, so the business doesn't grow faster than her team.
She's not chasing supercars. Just a nice big house, lots of holidays + a team she looks after.
"This is a no-brainer. You need to invest in your business"
Next year, this page could be about you.
C2C is a 9-month mentorship programme for established coaches, consultants + solo founders who want to add their next £8k+/month without working every hour.
You bring the clients you've already got + a bias towards action.
We'll help you build the rest.
