From waiting on referrals to £20,000 a month
For 7 years, almost all of Marc's clients came through word of mouth. 5 months after joining C2C, he hit his first £20,000 month.
Waiting for the next referral
Marc had been running his coaching business for nearly 7 years. Almost every client came through referrals + word of mouth.
He was putting plenty of work in online, but his message wasn't landing. Lots of people assumed they knew what he did. Very few actually did.
So there was no steady flow of leads, and every month started with the same question: where's the next client coming from?
He was tired of waiting for people to find him.
I was just tired of waiting for people to get in touch with me rather than finding them
He signed up on instinct
Marc was referred to Chris by a mutual contact, AD Howes. He had no intention of signing up on that first call.
But his whole work is about trusting your gut. It's how he ended up investing £12,000 back in 2018 to learn the methodology he now teaches, and that changed his life.
This was his first proper high-ticket investment in his business. His only worries were whether his off-the-wall style would fit in, and whether he'd cope with the tech side.
The tech turned out to be a lot easier than he expected.
I had no intention whatsoever of signing up on that first call... I just thought, this is the right thing
The first 2 months were bloody hard
Marc started by building his master offer + learning how to get more conversations going.
For the first couple of months, there were no new sales. His existing clients kept some money coming in, but not enough. There were times he wondered if it would work at all.
But he's been through hard times before. He trusted the process + kept doing the work.
Now his outreach is a habit. Around 20 people a day, like getting up in the morning.
You can't unlearn it, you can only get better at it
Creeping, creeping... then boom
£20,000 in a single month
In one month, Marc signed 5 new clients onto his 6-month programme. One of them was his first ever client from LinkedIn.
from the end of August
He finally knows what to say
If someone asked Marc what he did, they'd walk away not really understanding it. He'd kick himself for not doing his work justice.
On calls, objections stumped him. He'd end up saying "let's have a chat in a month".
Inside C2C, he learned how to present his offer + handle objections. His first couple of calls were terrible. After 2 or 3, it started to feel natural.
Now he goes into a call without a script, and he doesn't overthink it.
I've developed the confidence to sell what I do
Less needy, more himself
Feeling misunderstood had been spilling into the rest of Marc's life. He'd overcompensate, and he was wary of being judged.
Chris told him to say it as it is. So now his posts are direct + honest, and people are sliding into his DMs to say they love them.
A couple of guys who'd sat on the fence for 2 years got in touch, because they could see how much he'd changed.
The confidence is coming through in everything he puts out.
I'm not worried about judgment, so I just put it out there now and it works
Next stop: the magic 10
At 10 clients he's bringing in a VA, so he can focus on his clients + write his book.
Then he wants to run workshops + take the book on a speaking tour.
"Showing someone where I was and where I am now is the best way of showing someone that it's a no brainer for them too"
Next year, this page could be about you.
C2C is a 9-month mentorship programme for established coaches, consultants + solo founders who want to add their next £8k+/month without working every hour.
You bring the clients you've already got + a bias towards action.
We'll help you build the rest.
