I sold out my group programme + quit my job
Kaffy was juggling a part-time job, 2 kids + a coaching business. 7 months after joining C2C, she decided to go all in.
Pulled in every direction
Kaffy was running an organisation in local government, 3 days a week. It was a good job + she was good at it.
But on the same day she'd drop the kids at school, sing at a care home, coach a client, jump on work Zoom calls + then head out to an evening meeting.
Her voice coaching was what she really wanted to do. It was also the thing she had the least time for.
She'd been at it for a year, but she still wasn't clear on her offer, her messaging or her marketing.
I was just doing far too much... I really wanted to bring it into alignment
It started with the book
Kaffy read Chris's book, Content to Clients. It was practical + it laid out the stages in order, which was exactly what she needed.
She'd never really been on LinkedIn + the business world felt confusing: what to do, when to do it + in what order.
So she talked it through with her husband + joined C2C. As far as she was concerned, it had to work.
She decided to do whatever we told her to do.
I'm going to go all in. I'm going to do whatever this guy tells me to do
She realised she is the offer
Inside C2C, Kaffy did the identity work alongside the business work.
She'd always seen her singing, her 12 years of teaching, her theatre work + her obsession with the voice as separate things.
It turned out they were all part of one offer. So was being a mum + a woman in her mid-40s.
She didn't want to be another public speaking coach. She wanted to help people show up as their real selves.
These are all part of me. This is part of my offer... I am the offer
A sold-out launch + £20k months
Kaffy launched REAL, her group programme, before she'd even built it.
She sold all 10 places, which was all the proof she needed.
/10 places sold
in a single month
She built REAL on our model
Kaffy had never been in a group programme like C2C before.
She loved the mix of an online programme she could get to any time, live calls when she needed help + a community around her.
So when she built REAL, she used the same structure.
REAL helps people connect + communicate as their real selves, in any room.
I basically just copied everything that you did and set up my programme
Now it's just work + family
Leaving her job meant a whole sector of local government she didn't have to hold in her head anymore.
Now she can focus on singing, voice coaching + learning about business, which she loves.
She's the same person on stage as she is over a coffee, so she gets to live her philosophy while she teaches it.
Everything finally feels aligned.
I just have my work and I have my family, as opposed to lots of choppy things
She's still in the foothills
A year in, she's got her offer, her messaging + a sold-out programme.
And inside C2C, she sees solo-founders making £40-50k a month, so she can see the path ahead.
Before C2C, she'd never really been on LinkedIn
"It's been absolutely brilliant for me... it's been so much more than I expected it to be. Definitely do it"
Next year, this page could be about you.
C2C is a 9-month mentorship programme for established coaches, consultants + solo founders who want to add their next £8k+/month without working every hour.
You bring the clients you've already got + a bias towards action.
We'll help you build the rest.
