ROAST ME ↓
EC2C Case Study: Emma Wainer (Speaking Coach)
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Emma WainerSpeaking Coach

From feast + famine to £28,000 in 8 weeks

Emma was ready to burn her business to the ground. Then she joined C2C, banked £28,000 in her first 2 months + built the healthiest pipeline of her career.

Full Interview
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Highestconversion rate of Emma's career
£0ksolo proposal in her pipeline
£0klanded while she was on holiday
01 · Before C2C

She was ready to burn it down

Every time Emma thought she'd cracked it, something stopped working + she was back in a famine.

Most months were under £10k. Some were under £5k. Her confidence was going with them.

Her clients loved her work, but she couldn't keep running a business like this.

Something had to change.

I had the matches out... I was ready to burn the whole thing down to the ground
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Emma WainerSpeaking Coach
Emma Wainer
MindsetContentSystems
Mindset coaching
Big-name content course
C2C
Emma Wainer's Slack message sharing her analytics
02 · The decision

She'd already tried the other stuff

Emma had invested in a big-name content course. It was comprehensive + made sense on paper. But it made no difference to her business (her engagement actually dropped)

There was plenty about creating content, but nothing behind it to turn that content into clients.

She was missing the systems.

Then she came to a C2C workshop + decided to join us...

Content, systems and mindset all built in together... I think that's what's made the difference
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Emma WainerSpeaking Coach
03 · The process

She followed the roadmap

Emma started with our Traction methodology: reconnecting with past clients.

Those catch-ups led to new business + referrals from people who already knew how good she was.

She couldn't believe she hadn't done it sooner.

To be really honest, I just did what you told me to do
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Emma WainerSpeaking Coach
Emma Wainer with Chris James
1
Old client listPeople who already rate her
2
ReconnectA genuine catch-up, no pitch
3
Great conversationsWhere are they at now?
✓
New business + referralsStraight from the conversations
04 · The results

£28,000 in 8 weeks

Around £18k in month one. Another £10k in month two.

£28,000 banked in her first 8 weeks, after months of feast + famine.

Emma's first 2 months
<£5k
£18k
£28k
A typical month
before C2C
Month oneFirst 2 months
combined
Emma Wainer's Slack message about a £10k day
Emma Wainer with Chris James
Proposal sentWarm client
£0
Solo, not part of a groupLanding later this year
Pipeline
Healthiest ever
Enquiries
Strongest ever
Conversion
Highest ever
05 · The pipeline

And there's more behind it

Emma's also sent a £33k proposal to a warm client.

She's worked on proposals that size before, but always as part of a group. This one's all hers.

Her pipeline's the healthiest it's ever been, along with her conversion rate.

I have honestly never had such a healthy pipeline
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Emma WainerSpeaking Coach
Lifestyle first

Money that gives her choices

For Emma, the money means security for her future + freedom to enjoy her life now.

She took a few days off with her daughter + parents. While she was away, £10k landed in her account.

Our Master Offer™ process also helped her get clear on what she sells, what she doesn't + where to put her energy.

She feels in control of her business again.

I feel like I've got my mojo back
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Emma WainerSpeaking Coach
Emma Wainer
Emma's vision

Next target: £250,000 a year

Emma's now aiming for roughly £21k a month.

£0

in a single year

£21ka month
12months

And next year, she wants to be at a major conference, running live rehearsals with the speakers she coaches.

Anyone on the fence
"If you feel like you've got the matches out and this is just too hard... this is a brilliant space to really clarify what you are selling and who you are selling it to"
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Emma WainerSpeaking Coach

Next year, this page could be about you.

C2C is a 9-month mentorship programme for established coaches, consultants + solo founders who want to add their next £8k+/month without working every hour.

You bring the clients you've already got + a bias towards action.

We'll help you build the rest.

Chris James at C2C Live
Add the next £8k+/mo to your solo founder business Apply for C2C

Disclaimer: C2C Consulting makes no earnings claims, return-on-investment promises, or performance guarantees of any kind. Your results depend entirely on your own effort, skill, circumstances, and execution. We provide guidance and resources, you must do the work.

This case study reflects the experience of one specific client, is not typical or guaranteed, and should not be taken as an indication of what you or any other client is likely to achieve. Nothing we provide is financial, legal, tax, or investment advice.