From sleepless nights to £100k a year, recurring
Dan came to C2C completely stuck. Now he's full for 1:1, charging his highest ever price + has £100k a year in recurring revenue (with no team).
Every client kept him up at night
Dan went full-time as a business consultant in April 2024. He was good at it, and his clients told him so.
But he always hovered around 3-4 clients. He wanted more of them + he wanted to charge more, but he didn't know how to find the businesses that could afford it.
His certification programme had sold him the dream. 18 months in, he still wasn't living it.
Every single client mattered, because losing one would have been a massive deal.
Every client really mattered at that point... it was bloody stressful
He needed a different input
Dan's not the type to settle. He knew he needed someone else's opinion + systems he wasn't already using.
So he joined C2C, and straight after joining, he put his prices up to the highest he's ever charged.
Today, over half his clients pay that price. And they're better clients: more engaged, quicker to act + they get stuff done.
He'd never seen how charging more was possible until he joined C2C.
Coming into C2C... I could charge more and people paid it
He systemised his delivery
Before, Dan's resources were scattered across folders on his laptop, his dashboard was basic + clients booked calls through a separate link.
Now a new client pays through one page on his website, gets their own Notion dashboard within 5 minutes + a personal Loom walking them through it.
His client calls have dropped from 90 minutes (or more) to 45, because he spots the real problem faster.
And instead of doing the work for clients, he shows them how.
It's made my sales conversations so much easier
£100k a year, recurring
Dan's now full for 1:1 + doesn't need any more clients.
And it's recurring revenue, with clients who stay.
Prospects turn up ready to buy
Dan does fewer sales calls than ever, because prospects filter themselves out before they book.
The ones who do book get a proof page, a short prep video, reminders + a personal video from Dan.
So by the time they're on the call, the trust is already there. Most of his clients now say yes on the first call.
He's having to prove himself less + less.
It's great - I'm having to prove myself less and less
Now he's got a buffer
If Dan loses a big client now, it's not the end of the world. He's never had that before.
He's stopped running his own events + only speaks at other people's, so he just turns up + delivers.
He's got time to work on other projects + he's even looking at buying a business.
He's more chilled, more relaxed + enjoying it more.
There's a buffer there, right? I've never really had that before
Next target: £25k a month
From £100k a year to...
a year in recurring revenue
And his biggest lesson from the last 2 years?
No one's coming to save him. He has to save himself.
"Go for it... there's always people ahead of you and there's always people behind you, and you can always learn from people in both places"
Next year, this page could be about you.
C2C is a 9-month mentorship programme for established coaches, consultants + solo founders who want to add their next £8k+/month without working every hour.
You bring the clients you've already got + a bias towards action.
We'll help you build the rest.
