Write Better Content With These

If you’re like me, you probably underestimated the power of good copywriting.

English was pretty much the only subject I was good at in school. 

But I didn’t lean on it when I started my marketing.

I focused on design.  

And whilst that’s great, I now firmly believe that the foundation of marketing is in fact copywriting…  Writing marketing words with the aim of converting a reader.

That conversion could be a click, like, comment or purchase.

And who doesn’t want those mini-conversions?

Here are five water-tight copywriting frameworks for you to use…

✏️ - PPPP
Picture: Create a vivid scene about an existing pain or a desired future outcome
Promise: State how your solution will solve the pain, or bring the desired outcome closer
Prove: Then back it up – support your promise with results or case studies
Push: Finally, push the reader to take action

✏️ - AIDA
Attention: Catch the reader’s attention with a bold headline
Interest: Inspire them to read more with intriguing / unusual / counter-intuitive info
Desire: Emphasise their core desires and ideal outcome(s)
Action: Finally, tell them to take action

✏️ - QUEST
Qualify: Indicate that this piece is intended for a specific type of audience
Understand: Let them know that their current issue was also your issue.
Educate: Show them what you have learned, discuss how you solved the issue at hand.
Stimulate: Demonstrate proof of your methods working well. 
Transition: Show the outcome they’ll get by working with you

✏️ - ACCA
Attention: Illustrate a problem with big consequences, that your audience aren’t aware of
Comprehension: Describe their problem in detail, make it resonate
Conviction: Make readers believe that the solution is in their hands.  
Action: Direct their new discovery towards taking action with you

✏️ - PADS
Problem: Address a specific problem your ideal client is dealing with
Agitation: Agitate the discomfort by describing the pain points in detail
Discredit: Bring up solutions your ideal client has tried/considered and discredit them.
Solution: Finally, deliver your solution.

I’m no copywriter, that’s for sure. 

But if I can use these methods to create a fanbase of ideal clients and harness that audience to have a £7k day in sales less than 3 weeks of quitting my job to go all in on this business, so can you!

But these frameworks certainly helped along the way. 

If you’d rather digest them visually, you can check out the carousel I made on my LinkedIn account here.

See you next week 👊🏻

Chris