How to Add a Custom Button to Your LinkedIn Profile
Nov 03, 2026
LinkedIn Basics: Custom button (step by step)
How to add a custom button to your LinkedIn profile
You know those "Visit my website" buttons on people's profiles.
Here's how to add one to yours (+ show it on every post)...
Add it in 4 steps
- Click the pencilOn your profile, on your computer
- Find Custom buttonScroll down, then click Edit
- Pick a buttonFrom LinkedIn's options + add your link
- Show it everywhereFlick the toggle on, then click Done
Where to find it
On your computer, go to your profile and click the pencil icon.
Scroll down until you see the Custom button section, then click Edit.
You have to choose from LinkedIn's preferred options, so you can't just write a button that says "give me your money". Pick one, add your link + you're set.
Fair warning: you need to be on some form of LinkedIn Premium or a paid package to add a custom button.
Asks a stranger to commit to a call before they know you.
An easy click. They can look around + decide what to do next.
Go low friction
I've chosen a really low friction option, "Visit my website", rather than "Book an appointment".
There's a perceived amount of risk with every click people take on the internet. The smaller the ask, the more people take it.
Put it on every post
You can actually feature your custom button on every single post you put out, which means you can push people to take the next step.
Mine goes straight to my link page, where people can choose whether they want to work with me directly or binge YouTube.
To switch it on, toggle "Display on posts, messages and search results", then click Done.
"If you're getting profile views, but no one's inquiring about your services, then something's wrong"
LinkedIn custom button FAQs
How do I add a custom button to my LinkedIn profile?
On your computer, go to your profile + click the pencil icon. Scroll down to the Custom button section, click Edit, pick a button from LinkedIn's options, add your link + click Done.
Do I need LinkedIn Premium for a custom button?
Yes. You need to be on some form of LinkedIn Premium or a paid package.
Can I write my own button text?
No. You have to choose from LinkedIn's preferred options, like "Visit my website" or "Book an appointment".
Which custom button should I choose?
A low-friction one. I use "Visit my website" rather than "Book an appointment", because there's a perceived amount of risk with every click people take.
Can my custom button show on my posts?
Yes. Toggle on "Display on posts, messages and search results" + it shows on every post you put out.
Button sorted. Now make it pay.
My free training breaks down the 4 systems you need to win clients on LinkedIn without having to send cold DMs or spend money on ads.
It'll help you work out exactly what's stopping you making more right now + what to fix first.
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