Are you a show off? Here's why you should be...

I see so many service providers talking about how good they are online.

They’re not going to call themselves bad are they?

But just boasting about yourself won’t win you any clients.
The best way of boasting without boasting is through sharing client results.
Taking what your clients have done or achieved, and turning it into content.

Here’s a few examples of how to do this yourself… 

📸 Photos

Visual proof always works well…

• Social media results
• Before & after weight loss pics
• Follower increases

But my highest converting testimonial type is the “organic” screenshot, lifted directly from a private conversation with a client.  Here’s one from the archive… 👇🏻

✍🏻 Written Testimonials

These are my least favourite type, but the most frequently used. 
The client gives feedback, and it’s made into an on-brand visual in your company colours. 
I guess they can work, but I try and steer clear.  Organic is the way for me.

🎧 Audio

Another very convincing type - audio.  
Speak to a client on a Zoom call, extract the audio, clip it, and turn it into content.
Make sure you have permission to share, or make it anonymous!

Click here for an example of mine.

📺 Video

Probably the best, aside from organic screenshots. 
You can either interview your clients, or pull footage from calls and put it out as content. 
Here’s one lifted from my Content To Clients programme 👇🏻 

👀 Other Methods

If you’d like to collect testimonials in a few different ways, you could use TrustPilot, Testimonial.to or Google Forms.

🏆 Bonus

You can track clients’ entire progress throughout working with them, and turn it into a carousel: combining visuals, organic screenshots, audio and video. 

This is a strong one 👇🏻

Anyway, you already know I’m a workaholic, so I’ve got work to do!

Have a good week 👊🏻

Chris