5k Followers from LinkedIn

I've just completed 90 days of going all in on LinkedIn.

What. A. Platform.

Not to make it all about vanity metrics, but at the time of writing this I’m sitting at just under 5,000 followers.

Not bad for 90 days eh?

Alongside that, nearly a million impressions.

But what are the learnings? What valuable information can I pass on to you?

Quite a lot, actually.

Before you read through the list though, remember: 

The things that work for me, won’t necessarily work for you.

It’s not my way or the highway. It’s actually your way, or the doorway. (Don’t know where I’m going with that, haha).

So… my top 10 learnings from 90 days on LinkedIn:

01: My “themed carousels” get the most likes & shares

❤️ See my Toy Story & Breaking Bad carousels as examples.

02: Single images with breakdowns perform really well, alongside collaboration posts 📈

See a single image example & my collab carousel with Matt Barker.

03: I’ve seen no difference between scheduled & native posts 📆

I’ve tried posting directly on LinkedIn & also scheduling using Buffer.  It has made absolutely no difference to reach and engagement.

04: I’ve grown my email list by 1,000+ with post CTAs & comment links 📣

At the bottom of each post, I’ve directed people towards the comments to grab my free LinkedIn planner. Straight after posting, I also drop the link into the comment section so people can grab it easily.

05: Morning posts perform better than afternoon/evening posts 🕰 

This will be an ongoing debate, but for me, morning posts are where I tend to post “rich media” → videos/carousels etc. They just perform better than anything posted later on. I tend to post at 8am UK time on weekdays.

06: Tagging Lea Turner really helps with reach 🤣

Lea’s a LinkedIn “influencer” that I met on Instagram.  You'll know her already. We’ve got a few little projects coming up. In this case, she wrote a post & I designed it.  I posted it just 6 days into my journey and it reached 17,000+ people.  But don’t go tagging her in everything, she tells me off enough already.

07: 2 of my top 3 most viewed posts had no hashtags 🚫 

I hate all this hashtag nonsense. The gurus push it so much. I now know that it doesn’t matter one bit.

08: My top 5 most shared posts were all carousels uploaded as PDFs 👀

Part of my growth strategy for the next 90 days must include carousels.  This is good and bad… Carousels are my favourite content type to consume & create, but… they take AGES!

09: Remixing a post by Justin Welsh helps you push past 20k impressions 📊

I stole one of Justin’s text posts and turned it into a carousel. He liked it. I liked the reach. If you’re never heard of Jack Butcher’s “Permissionless Apprentice” approach, it’s worth taking a look.

Check out the post I stole from Justin here.

10: My text-only posts never exceeded 60 likes, and the share level is minimum 📉

The lesson here: Attach media to every post.

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So there you go. Hopefully that’s useful to you.  

Speak soon!

Chris